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On this article I wish to introduce you to the Gunning Fog index, which you would possibly discover useful in your speech writing.
What do William Shakespeare and Mark Twain have in widespread with easy speech writing?
The reply is that they wrote in language that folks on the street perceive.
Too usually, individuals write speeches that grandstand their information of the English language or of their chosen matter quite than fascinated about their viewers. And the easy reality is that the majority audiences should not stuffed to the seams with English literature put up graduates or individuals who know your chosen discipline within the depth that you simply do.
The aim of public talking (& report writing) is to impart info and (though not all the time the case) to steer your viewers to take some form of motion. Whether or not this can be a lecture, a church sermon, a gross sales pitch, an inspirational or motivational speech or a political manifesto.
If that’s your function then it’s essential to talk together with your viewers in language that they perceive. Meaning no jargon, no abbreviations, and easy language.
• The Gunning Fog Index was developed by Robert Gunning in 1952.
• It offers the variety of years of schooling that your reader hypothetically wants to grasp the paragraph or textual content.
The Gunning Fog Index formulation implies that brief sentences written in plain English obtain a greater rating than lengthy sentences written in difficult language.
Calculating Your Fog Index
Instance
“SINCE John Snow, a rail-company boss, was picked this week to replace Paul O’Neill as America’s treasury secretary, the talk in economic and financial circles has been all about the effect his appointment might have on economic policymaking. Among staffers at the Federal Reserve, though, much of the gossip continues to be about when-and whether-they themselves will get a new boss. The central bank’s current chairman, Alan Greenspan, has been in the job since 1987; his current term expires in 2004. So, along with many Fed-watchers, insiders want to know whether Mr Greenspan will, if he seeks to, be reappointed.”
Calculation
• Variety of phrases = 102
• Variety of sentences = 4
• Common sentence size = 102/4 = 25 phrases
• Variety of “big words” = 9 /102 = 9%
• Fog Index = (25 + 9) * 0.4 = 13.6
• The best rating for readability with the Fog index is 7 or 8.
• Something above 12 is simply too laborious for most individuals to learn.
• For example, The Bible, Shakespeare and Mark Twain have Fog Indexes of round 6.
• The main magazines, like Time, Newsweek, and the Wall Avenue Journal common round 11.
The underlying message of The Gunning Fog Index formulation is that brief sentences written in Plain English obtain a greater rating than lengthy sentences written in difficult language.
Keep in mind that speech writing, enterprise communication and report writing is all about imparting info and getting motion. When you use plain English your viewers will perceive what you’re about and your message is extra prone to get the outcomes you need.
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